UpNY aims to showcase the beauty and excitement that New York State has to offer. Launched in 2021 by travel expert Jon "J.MAK" Makhmaltchi (JMAK.com) UpNY will allow travelers from all over the world to enjoy the many experiences of Up New York. From the hustle and bustle of New York City to the serene tranquility of Upstate New York, UpNY partners with hotels, villas, and restaurants from all over the state. No matter what travel experience you dream of, UpNY can make it a reality.

"Throughout my career, I have explored the many facets of the business from front desk, to hotel openings, to positions of increasing responsibility before opening my own travel company. I reside in Rhinecliff, NY with my husband, 5-year-old son, baby daughter, and two cats. I have become known for fast (and I’d say funny) responses to email. My mother still maintains that my first two words were 'room service!'" - Jon JMAK Makhmaltchi